Unfortunately due to the RAM and memory crisis, Apple has increased all of their product prices by a huge margin.
Base macbook pro M5 has gone from £1699 to £1999
macbook air has gone from £1099 to £1299
macbook neo has gone from £599 to £699
Mac mini has gone from £799 with 512gb storage to £799 with 256gb storage
Mac studio has gone from £1999 to £2599
iMac has gone from £1399 to £1499
this has also gone on to affect iPad, homepods, apple TV, Apple vision pro.
This does NOT affect airpods, Apple watch, iPhone (though iPhone will be due a price increase in september).
your best bet is going to third party retailers and buying there when you can, otherwise good luck.
Note: I live in the UK but the same applies for US pricing as well